ALPHA DRIVE ONE’s Sangwon brought K-pop star power to Singapore’s Formula 1 race week through PUMA’s “Own Your Speed” activities on October 7, 2026. His appearance connected K-pop, streetwear and motorsport culture during the build-up to the Singapore Grand Prix.
Sangwon Joins PUMA’s Own Your Speed Activities
Sangwon’s Singapore schedule included appearances at PUMA locations at 313@Somerset and VivoCity as part of the brand’s “Own Your Speed” campaign. The motorsport-themed activation brought fashion and Formula 1 energy into Singapore during one of the city’s biggest international sporting weeks.
The appearance gave local fans an opportunity to see the ALPHA DRIVE ONE member outside a traditional music-promotion setting. It also highlighted the way global fashion campaigns can bring together artists, sports, and fan communities.
Where K-Pop Meets Formula 1
The Singapore Grand Prix has become more than a race weekend, with fashion activations, celebrity appearances and live entertainment adding to the Marina Bay atmosphere. PUMA’s campaign reflected that crossover by featuring Sangwon during the same race-week programme associated with Formula 1 personalities Charles Leclerc and Lando Norris.
Sangwon’s role was as a guest at PUMA’s brand activities. His appearance should not be confused with participation as a racing driver or confirmation that he attended the Grand Prix race itself.
Sangwon’s Fashion and Brand Presence
The Singapore activation continued Sangwon’s association with PUMA and fashion-focused promotions. Motorsport-inspired apparel and streetwear have become a natural meeting point for music and sports audiences, giving artists opportunities to connect with fans through lifestyle campaigns as well as music.
For ALPHA DRIVE ONE, international brand activities also offer another way to build recognition among audiences in different markets. Sangwon’s appearance placed the rising K-pop artist within Singapore’s wider race-week conversation.
Singapore Grand Prix 2026: A Week of Racing and Entertainment
The 2026 Formula 1 Singapore Grand Prix is scheduled for October 9–11 around the Marina Bay Street Circuit. Alongside the racing, the weekend’s entertainment programme adds concerts and fan experiences to the city’s Grand Prix celebrations.
With motorsport, music and fashion sharing the spotlight, Singapore Grand Prix week continues to create moments that appeal to fans across different interests. Sangwon’s PUMA appearance added a K-pop element to the lead-up to the race weekend.
Why Sangwon’s Singapore Appearance Matters
Sangwon’s participation in PUMA’s Singapore activities reflects the growing overlap between K-pop, global fashion brands and major sporting events. For fans, these appearances offer a chance to follow artists in new settings and see how music, style and international events intersect.
Read more about the activation in Bandwagon’s report on Sangwon’s PUMA appearances and Alvinology’s coverage of PUMA’s Singapore Grand Prix week campaign.
For more Singapore Grand Prix week K-pop coverage, read our article on CORTIS at the 2026 Singapore Grand Prix.
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