K-pop Idols Make Their Mark at Paris Fashion Week SS27|KWaveHub

Paris Fashion Week SS27 brought together major luxury houses, international celebrities and some of K-pop’s most closely followed stars. This season, several Korean artists stood out in Onclusive’s analysis of social conversation around the Paris shows.

Anton Leads the K-pop Names in the Social Share Ranking

Onclusive’s Paris Fashion Week SS27 analysis measured social share of voice across 479 celebrities and ambassadors during the September 27 to October 7 period. RIIZE‘s Anton ranked 11th overall with a 1.36% social share of voice.

CORTIS member Keonho followed at 1.10%, while BLACKPINK’s Lisa recorded 1.01%. Rosé registered 0.94%, Ten and Felix each recorded 0.90%, Jisoo reached 0.85%, and Jeonghan recorded 0.77%.

Which Fashion Houses Were Represented?

The ranking also reflects the different luxury houses connected to each appearance. Anton attended Saint Laurent’s September 29 show, while Keonho attended Chanel on October 5. Lisa and Felix were associated with Louis Vuitton’s October 6 show, Jisoo attended Dior on September 29, and Jeonghan was linked to Givenchy’s October 2 show.

Ten was also associated with Saint Laurent, while Rosé represented Saint Laurent during the September 29 schedule. Wang Yibo, who is not a K-pop idol, also appeared in the same ranking at 0.97% across Loewe, Lacoste and Chanel.

Paris Fashion Week Generated Huge Online Conversation

Onclusive’s wider analysis recorded more than 21 million social mentions and an estimated 154.1 million social reach during the measured period. That scale helps explain why a major fashion-week appearance can become an important visibility moment for an artist even when the event itself is centered on fashion rather than music.

What Social Share of Voice Actually Means

The percentages in the ranking are social share of voice, not conventional engagement rates. SOV measures an individual’s share of the measured online conversation within the tracked set. It should therefore be read as an indicator of visibility and conversation dominance rather than as a direct measure of fan engagement.

K-pop and Luxury Fashion Continue to Overlap

The results highlight how deeply K-pop has become connected with global luxury fashion. Idols now regularly attend runway shows as ambassadors or invited guests, giving fashion houses access to highly active international fan communities while giving artists another platform for global visibility.

For K-pop fans, Paris Fashion Week 2026 has consequently become another major calendar event to follow, alongside comebacks, concerts and award shows.

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