ATEEZ’s San steps into a bold beauty editorial in Vogue Korea’s September 28, 2026 feature, “The Decisive Choice of Choi San, NARS.” The pictorial pairs the singer’s expressive presence with the cosmetics brand’s signature color story, showing how makeup can shape a portrait beyond conventional ideas of beauty.
In the original feature, Vogue Korea presents San alongside NARS products and a series of distinct visual concepts. The editorial’s styling also credits fashion labels and accessories separately from the beauty products, making it a collaboration-driven pictorial rather than a report about a new music release. Read the original Vogue Korea feature for the full editorial and product credits.
San and NARS: A Beauty Story Built Around Color
The feature centers on NARS’s bold approach to complexion, blush, eye makeup and lip color. Vogue Korea identifies products used across the looks, including Light Reflecting Foundation, Natural Matte Longwear Foundation, Blush, Insatiable Liquid Blush, Explicit Lipstick and Afterglow Lip Balm. Shades such as Orgasm, Behave, Madly, Decadence and Envy appear in the editorial’s makeup notes.
Rather than relying on a single signature look, the pictorial shifts between striking color, softly diffused skin and more restrained styling. The changes give San room to move between intensity and subtlety, while keeping the makeup itself central to each portrait.
A Different View of San’s On-Camera Presence
San is widely recognized as a member of ATEEZ, the eight-member group known for performance-focused music and expressive stage work. This editorial places him in a different setting: instead of a stage or music-video concept, the camera focuses on facial expression, styling and the visual impact of makeup.
The result is a fashion-and-beauty portrait that broadens the contexts in which audiences encounter the artist. The feature should not be read as an announcement of a formal brand ambassadorship; Vogue Korea’s published page identifies the NARS products used in the shoot but does not, by itself, establish that title.
The NARS Products Featured in Vogue Korea
Vogue Korea’s makeup notes reference several complexion and color products, including Light Reflecting Foundation in Mont Blanc, Natural Matte Longwear Foundation in Mont Blanc, Blush shades Behave and Madly, Insatiable Liquid Blush in Orgasm, Explicit Lipstick shades including Blame, Decadence and Envy, and Afterglow Lip Balm in Orgasm. Product names and shade references here follow the original editorial; availability may vary by market.
For readers interested in the source details, the Vogue Korea article includes the individual look descriptions and product credits. KWaveHub has not reproduced Vogue’s copyrighted photographs; consult the original publisher for its images.
Where San’s Vogue Korea Feature Fits Into ATEEZ’s Career
For ATEEZ, members’ fashion and beauty appearances sit alongside group releases, live performances and other individual projects. San’s NARS pictorial is a visual editorial rather than a music announcement, so it adds to the record of his public-facing activities without changing the group’s discography or official lineup.
Read KWaveHub’s ATEEZ profile and members guide for the group’s member lineup, debut details and career overview. For wider coverage, browse the site’s K-pop News section.
Related K-pop Profiles
Explore more artist background and career information on KWaveHub, including the Karina (aespa) profile. The profile is a separate artist resource and is not part of San’s Vogue Korea feature.
Source and Editorial Note
Primary source: Vogue Korea, “The Decisive Choice of Choi San, NARS,” September 28, 2026. This KWaveHub article is original editorial coverage based on the cited source. KWaveHub is independent and is not affiliated with ATEEZ, KQ Entertainment, Vogue Korea or NARS.
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